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Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
NC Marketing Manager JD
Purpose Statement:
- To drive the achievement of business growth through focused market/competitive analysis and the provision of a long term strategic marketing plan in coordination with the country Management and GEM/EMEA NC division/franchise counterparts. This position is responsible for the elaboration and the execution of the Divisional Plan and budget as well as the implementation of the Marketing excellence standards within his/her group .
Key Responsibilities:
- Builds Division budget in cooperation of divisions' direction
- Product launches, educating sales force on sales strategies in cooperation of GEM/EMEA Marketing
- Upgrades product and procedure experience to expert level in the country
- Conveys market needs and sales requirements to International Marketing team
- Ensures that the country build a formalized Marketing Plan based on and followed by Divisional Strat Map
- Drives local country Marketing Strategy Formulation to define winning product strategies customized for the local market that drive significant growth in the country; Identifies key uncertainties and questions to be resolved about the local market and local customers; Identifies the right marketing tools (e.g., segmentation) to address the key questions for the local market and coaches team on how to them; Advances the quality of all analysis and choice making of local product team to address the uncertainties/questions to be resolved; Ensures consistency and alignment across product strategies in the local market as well as the European strategy
- Drives local country Marketing Strategy Implementation & Communication; Guides local team and Product Manager to develop customized messages and selling tools for the local market that enables the Sales Force to drive desired customer behavior change; Champions the local implementation plan with Product Manager and the country Sales Force; Based on budget allocations and product input from (Local) Product Managers/Specialists, makes resource allocation trade-off decisions across products for local implementations; Ensures the right set of specific metrics are in place for tracking success of local marketing efforts – determines corrective action when local product performance is not on track.
- Knows the Business/Industry: Demonstrates a deep understanding of the medical devices sector, BSC’s positioning in that market and the roe of their product line in that positioning (and specifically for the respective countries). Translate that insight into appropriate action
- Knows the Product Context: Demonstrates depth as well breadth of knowledge of the anatomy, disease, technology, steps of procedures and competitive and regulatory environment for all products in the line. Translates that insight into appropriate action
- Stakeholder Management: Manages communication with key (local) stakeholders to ensure effective implementation of customer programs and to ensure alignment and effective implementation of country strategies and implementation plans and choices. Establish and maintain relationships with key opinion leaders
- Planning and Management: Designs and manages an efficient and effective work process for Product Manager. Reliably delivers relevant and value-added outputs within agreed upon timelines
- Quality: As interface to Clients and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors. Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns
Marketing competencies required:
- Channel mix and integration
- Communication through storytelling
- Strategy and planning
- Business partnerships
- Project & resource management
We offer:
- Work in an international environment with development opportunities
- Meal vouchers
- Extra day off for the employee birthday
- Extra day off for the 1st day of school of your children
- Private health insurance
- Life insurance
- Transportation allowance
Requisition ID: 595018
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
